By Christopher Lombardo

Reese’s is trying to turn sunsets into a daily reminder to snack on a Peanut Butter Cup. The new campaign features a variety of people – commuters, office workers, even a guy getting a haircut – enraptured by a sky lit up by the sunset in a hue reminiscent of the chocolate’s own orange wrapper, leading them to all, as if by instinct, to raise up a package of Reese’s Peanut Butter Cups.

http://strategyonline.ca/2023/04/17/reeses-basks-in-the-glow-of-peanut-butter-cups/